Gain an edge on your competition

If you're trying to get an edge on your competition during this Economy you need to think outside your normal marketing plan.

If you gain most of your new clients through online marketing efforts, but are seeing a slow down, it's time to make your self standout to against your competition. There are still people out there looking for your services, you just don't want to loose them to your competition. If you offer a weekly or monthly service offer your service and half price -- (and cut your service amount in half). There are many people out there that still need their pool service, home cleaned, pest control, hair done... but they're looking to cut their budget... so offer to do it for them at half price if they can go a little longer in between services. You'll be able to gain a new client and when things pick up again you can go back to your regular schedule.

*This also work well if you have a client calling to cancel. You can offer to cut their price and service in half... It's a great way to show flexibility to your client, and your client will stay loyal.